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"What I like is offering shoes that enhances women and their silhouette, which give them confidence, rather than seeing the products prevail over them and transform them into ambassadors of this or that other brand."
The enhancement of the woman, protagonist of the scene and her daily life's "red carpet", is crucial: Gianvito Rossi's styles are conceived as the means to pursue his creative vision. When a style turns out to be right for a woman, it immediately stands out: when trying on a shoe for the first time, if a woman finds herself smiling in the mirror, then the spark has been struck.