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Gianvito Rossi partners with the University of Bologna to implement a new platform in the governance of sustainability, using hard data analysis to reduce the environmental and social impact and improve the economic performances.

Stemming from a collaboration with the Università di Bologna, sustainability has become a core value for Gianvito Rossi, flanking the brand’s two unyielding founding pillars: design and timeless quality. For a business steeped in family tradition, implementing sustainable awareness and responsibility for the future generations is a natural, heartfelt progression.

In that regard, Gianvito Rossi is steering towards its full sustainable potential thanks to a deep and rigorous analysis of the brand’s entire production cycle.

In development since 2019 through a partnership with the world-renowned Università di Bologna, the pulsating heart of Gianvito Rossi’s eco-friendly journey is the analysis of the flow of materials and of the processes, led by a leading expert in the field of circular economy, Prof. Augusto Bianchini.

The quantitative approach to sustainability guides the company in collecting data and computing the indicators relative to the three pillars in sustainability (environmental, social and economic) via the analysis of consumption and the governance of waste, for example, enabling the brand to calculate the CO2eq released during the manufacturing process in order to chart a new course aimed at reducing its emissions.

The procedure, initially applied to the internal processes, has allowed the brand to understand its global environmental impact through hard data, and subsequently to use this knowledge to mitigate its internal carbon footprint by 60% applying circular economy principles to factory practices.

In this first phase of the project, the two most impactful actions in terms of energy have been the transition to renewable energies with short-to-mid term plans and the efficiency of our internal processes via an innovative startup that uses AI to reduce energy consumption in the facility and enhance working comfort. The second phase will see the company collecting and analyzing data for the key aspects of circular economy in its supply chain, as well as inducing transition through the guidance of its circularity best-practices developed with this partnership.

Moreover, Gianvito Rossi has contributed to a reforestation program to offset any remaining emissions. The aim by 2025 is to extend the method and compute environmental metrics for all Gianvito Rossi suppliers and distributors, with the goal to act upon and compensate all Scope 3 emissions therefore achieving complete carbon neutrality for the brand.

“Today as a company we have the duty to create a valuable product that may stand the test of time, and as a consumer we have the duty to purchase more consciously. Our vision of sustainability is guided not only by a moral obligation but by the awareness that a sustainable production can contribute to the progress of our supply chain and therefore make a significant contribution to our community for future generations to come.” Gianvito Rossi

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